The development of a brand requires that you know – that you decide – who you appeal to, and that you work to stay relatable to that audience. I’ve been struggling somewhat in the past few months to define who that is – which segment of the population likes what …
I may have mentioned before, but Craftsy – one of the largest craft blogs around – recently engaged me to become a jewelry blogger. And here’s my first assignment! When I want to create something inventive and new, I turn to inspiration from some unlikely places – like the …
About a month ago I suddenly decided that with two shows this season, it was time to get some professional photography done on my jewellery. It came together extremely quickly, with my friend Jayme Burns agreeing to take the photos, which I’m lucky she had a slot open; and my …
A dozen new items up in the shop today! Wow, I would have thought it was a lot more than a dozen, I feel like I’ve been doing this all day. I hope to have more common colours up next week… I’m still working on a more affordable shipping option.
The very kind people at the CBCCD, through a funding program, have allowed me the financial ability to have rack cards printed – plus business cards and the Moo cards I talked about this week. I spent far too many hours designing these things – struggling with niggly details, staring …
You’ve probably seen my tiny finger-sized business cards from moo.com. I’ve got funding for more print materials so I’m using part of it to print some business-card-sized cards from Moo. The very best part is every card can have a different image on it! I chose 30 different images. Here …
